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How to Choose the Right CPA Partner for Your Business

Updated: Oct 25, 2023

What's the secret to boosting your Return on Investment (ROI) when hiring a CPA?


Year after year, over 70% of Americans overpay on their taxes. At least 70% of Americans are providing the IRS with interest-free loans. Yes, tax professionals understand that the tax code and its 6,871 pages is complex and can be difficult to understand. The average individual, small business owner, real estate investor etc. may not be aware of all of the deductions and credits that they are entitled to and how to integrate this knowledge within their every-day decisions. And many, like yourself, may be hesitant to hire a tax professional to help them with their taxes, especially if they are just starting out on their journey to build wealth.


What you should understand is that choosing the right CPA will not only help you reach your financial goals quicker, but also help you surpass these goals far beyond what you may have expected. The ROI by partnering with an investor-friendly and/or small business-friendly CPA can single-handedly change the course of your business and finances.



Beyond Fees – Investing in Expertise


Traditionally, many business owners and investors select a CPA based on the cost of their services. However, a paradigm shift is underway, focusing on the value a CPA can bring to the table rather than just their fees. The key lies in evaluating how much your CPA can save you in taxes, streamline financial processes, and contribute to your overall financial success. Viewing your CPA as a strategic partner, rather than a mere service provider, opens the door to innovative financial strategies.


Collaboration is Key


Your CPA shouldn't be limited to just crunching numbers during tax season. To harness their full potential, involve them in critical decision-making processes. Let's face it - you don't know what you don't know! From business structure choices to investment and retirement decisions, your CPA can provide valuable insights to align your financial goals with tax-efficient strategies. This proactive approach ensures that every financial move contributes to you reaching your actual goals. Let's avoid having to correct mistakes after the fact, okay?


"An intelligent person hires people who are more intelligent than they are." - Robert Kiyosaki

Year-Round Tax Planning


Waiting until tax-filing season to address tax planning is like trying to board a train after it has already left the station. Effective tax planning requires a year-round commitment, and for most, once December 31st comes around, it's too late to change your tax liability for the year or to take advantage of the opportunities you've missed out on. A generic tax preparer that solely focuses on filing your tax return during tax-filing season can be detrimental to your business and finances. Instead, try staying ahead of changes in tax laws, exploring deductions, and strategically timing financial transactions with a CPA that specializes in your niche and can help minimize tax liabilities and maximize your ROI. This approach transforms your financial strategy into a dynamic, responsive mechanism. You can learn more about the differences between a tax preparer and a tax planner/ advisor here in this guide.



Take Control of Your Financial Future


Inflation is at a 40-year high, and wages are not keeping up. Individuals and businesses are under pressure to make every financial move count, and maximizing returns is essential. Making your money work for YOU is more important than ever. One often overlooked opportunity is a partnership with a CPA. CPAs offer a beacon of hope, with their expertise extending far beyond number-crunching to include financial planning, tax & retirement planning and strategic guidance. By redefining the role of CPAs and their collaboration, individuals and businesses can navigate the tumultuous financial landscape with confidence and resilience.




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